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Case Study
Cinemex uses payments orchestration to increase sales
Cadena Mexicana de Exhibición (Cinemex) holds 53 percent of the Mexico City movie theater market, and when it decided to implement a retail payment system that would accept multiple card types and allow customers to purchase tickets online and via telephone, it chose the ACI Payments Orchestration Platform.
Charge a popcorn and a soda
In order to support the various programs it offers to guests, Cinemex wanted to process remote or telephone sales. The idea was to generate a project to collect ticket sales through Cinemex’s call center, Línea Cinemex, as well as through the cinemex.com and at the Taquilla Platinum. One of Cinemex’s main challenges was to integrate new functionality into its existing system by developing system-friendly interfaces that would enable the system to accept credit cards.
Cinemex’s objective for the project was to increase the number of movie-goers by offering modern and safe payment options that customers could trust. One of these payment options is to allow the guests to buy their tickets by telephone through Línea Cinemex using a credit or debit card. Other options Cinemex offers are to purchase tickets through the internet at cinemex.com or at the Taquilla Platinum.
The answer to Cinemex’s needs
In order to offer its customers the best and newest payment options and to maintain optimum customer service, Cinemex looked for a solution that would fulfill all of its objectives and integrate with its current system. During its research, Cinemex discovered that ACI Worldwide, a recognized leader in the payments solutions market, could meet its needs. ACI offers proven implementation methodologies, solutions to Cinemex’s specific requests and excellent customer service. Moreover, Cinemex was confident that ACI understood its needs and would be available when needed because ACI has local office in Mexico.
Cinemex selected the ACI Payments Orchestration Platform, an electronic payments solution that captures and authorizes customer payments at the point of purchase, providing a fast, convenient and cost-effective method for processing a wide variety of electronic payments. The solution can be tailored to help Cinemex achieve its business objectives from the point of transaction initiation to real time processing to back-office settlement and collections.
Entertainment with return on investment
By offering more payment options and accepting credit and debit cards with the ACI Payments Orchestration Platform, Cinemex has attracted a wider audience and increased ticket and concession sales. Cinemex can now sell tickets online and via telephone, which has successfully helped raise ticket sales. Since implementing the solution, Cinemex has seen a significant increase in revenue. Cinemex plans to continue updating its ACI system in order to maintain the latest version to provide its customers with secure, reliable service and meet compliance mandates.